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  • KEY DECISION MAKING INDICATORS

    REPEAT

    Understand your customer loyalty and verify it with your current CRM systems.

    Find out whether you are able to retain your new customers who have come to your location for some event promotion. You can also understand repeat customers across sections in a store and whether they actually engage in that section or not.

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    TOTAL TIME SPENT

    The amount of time consumer spend in a store should be directly proprotional to sales volumes.

    Understand whether your store layout, visual merchandise and the merchandise is able to engage customers long enough and if your sales staff is able to convert those customers into potential buyers. Take appropriate action otherwise.

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    PATHS, SECTIONS & STAY SPOTS

    Determine which sections attract the most number of customers by time of day and manage your sales staff accordingly.

    Find out which displays and counters are the most engaging and make VM changes. Compare footfall and time spent per product category with sales of those individual product categories.

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    CROSS STORE ANALYSIS

    The heterogeneity of our country doesn’t provide the luxury of following a cookie-cutter approach for setting up a store.

    Each and every store in India needs to be customised after taking into account the diverse culture, tastes and preferences of every city or locality that we want to set up the store in.
    -- Ref. Kishore Biyani’s book It happened in India

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    “We wanted to understand and interpret India in a way that no one else has done.”
    -- Kishore Biyani.

    “You cannot rewind regret”
    -- Intel’s adword.
    Understand consumer behaviour and changing trends in their behaviour which will be immensely valuable to take decisions over a period of time.

    “The food is very different than anything we have done anywhere else because it is cue to the Indian palette.”
    -- By Howard Schultz

    Decisions taken after understanding consumer behaviour at individual locations will be the key to success for any business.

    “Those who do not remember the past are condemned to repeat it”
    -- George Santayana

    “The price of light is less than the cost of darkness”
    -- Arthur C. Nielsen.

      NEXT LEVEL INSIGHTS INTO CONSUMER STUDY

    FREQUENCY OF REPEAT CUSTOMERS

    A particular luxury retail brand changes 10% of their inventory every three weeks. Evaluate the decision based on frequency and recency of your repeat customers.

    VISITOR FLOW

    Understanding consumer movement within single or cross locations.

    DWELL TIME

    Consumer engagement during in-store promotional events can help you improve your ROI on marketing.

    FREQUENCY OF REPEAT CUSTOMERS

    A particular luxury retail brand changes 10% of their inventory every three weeks. Evaluate the decision based on frequency and recency of your repeat customers.

    VISITOR FLOW

    Understanding consumer movement within single or cross locations.

    DWELL TIME

    Consumer engagement during in-store promotional events can help you improve your ROI on marketing.

      OUR TECHNOLOGY ADVANTAGES

    • Low Cost of Deployment

      No extra Hardware, No extra Manpower

    • Easy Deployment & Installation

      Plug & Play Devices

    • Protects Consumer Privacy

      Completely Anonymous & Aggregated Data Sets

    • No Router Required

    • No Mobile Application Required
    • Higher Accuracy of Location Pin Pointing
    • Can Determine A Customer Uniquely
    • Higher Data Set
    • No Need to Provide Free Or Paid Wifi Internet Services

    • No Manual Counting Required

     INDUSTRIES

    RETAIL

    FOOD &
    BEVERAGE

    SHOPPING
    MALL

    EVENTS

    SUPERMARKET

    AIRPORT

    Amideep Technologies Private Limited

    406, Platinum Mall, Jawahar Road, Opp. Ghatkopar Station, Ghatkopar (E), Mumbai - 400077
    CIN : U72300MH2014PTC256018

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